The Primal Harvest rebranding project was a significant undertaking, aimed at revitalizing an already successful brand while maintaining the continuity of its product packaging. The challenge was to develop a fresh, modern visual identity that could seamlessly integrate with the existing packaging design. We introduced a new color palette, developed a cohesive visual language, and created impactful imagery that aligned with Primal Harvest's commitment to natural wellness. In addition, a new website was designed to reflect the updated brand identity, along with a comprehensive brand guideline to ensure consistency across all marketing channels. This rebranding effort not only modernized Primal Harvest's look but also reinforced its position as a leader in the wellness industry.
a wellness brand rooted in science-backed supplements designed to support holistic health. With a focus on natural ingredients and customer transparency, Primal Harvest delivers products that enhance overall well-being.